Herbert Sixta is Professor and department head of Bioproducts and Biosystems at Aalto University, Espoo, Finland. With 30 years of experience in industrial research on pulp and cellulose chemistry, he has become a household name in the valorisation of plant-based materials. His research on the newly developed Ioncell® technology, aims to provide a bio-based, manmade fabric without the use of harmful chemicals and free of the environmental burden associated with cotton. He has published over 280 papers in peer-reviewed journals, adding up to more than 10000 citations in Google Scholar. For his contributions he has received multiple awards, including most recently: Global Change Award (2016); Knight, First Class, of the Order of the White Rose of Finland (2016) and DIA Innovation Award (2018).